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  1. TOPIC: Business Process Improvement, Customer Service, Efficiency

    Digital Transformation and the Brand Promise

    by Chelsea Bawab - September 14, 2017

    In the digital age, your brand is much more than the logo you choose or the jingle that plays along with your radio commercial. Your brand is the sum of the experiences and interactions your business has with your customers and the marketplace. Regardless of your logo, slogan or other marketing efforts, your brand is largely defined by the opinions of the people who have interacted with your business—be it good or bad.

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