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The Record
  1. TOPIC: Announcements, Capture Strategies, Efficiency, Product Features, The Case for Capture, The PSIGEN Difference

    The Best Features of All

    by Ken Stewart - June 18, 2018

    Whether I’m unboxing the latest smartphone I’ve bought myself; I’ve received another package from Amazon; or my wife hands me a gift to unwrap— I get excited opening something new. Opening the box, holding it in my hands for the first time, and interacting with this new thing are all at the heart of the experience.

    As I’ve gotten older, I realize how much more I appreciate the craftsmanship that goes into the gift. In fact, I find that the attention to detail of the gift really enhance my enjoyment.

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  2. TOPIC: Business Process Improvement, Customer Service, Efficiency

    Digital Transformation and the Brand Promise

    by Chelsea Bawab - September 14, 2017

    In the digital age, your brand is much more than the logo you choose or the jingle that plays along with your radio commercial. Your brand is the sum of the experiences and interactions your business has with your customers and the marketplace. Regardless of your logo, slogan or other marketing efforts, your brand is largely defined by the opinions of the people who have interacted with your business—be it good or bad.

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